Home / About us / Our vision

Our vision

We strive for a future in which sustainable mammal populations thrive as part of healthy and diverse ecosystems benefiting people and nature across the British Isles and Ireland.

Credit: Christopher Turner

Representing our members.
Powered by our local groups.

We are nothing without our members, who support and steer our work, and our network of local mammal groups who engage communities and gather data on the mammals in their local landscapes.

We work to ensure a bright future for mammals in the British Isles and Ireland by:

  • Inspiring, supporting and enhancing conservation projects and policies that protect and restore native mammal populations and their habitats.

  • Empowering conservationists, students, citizen scientists and nature champions to play a key role in mammal conservation now and in the future through providing training, resources and survey activations.

  • Building public awareness of and support for mammal conservation through education, communications and campaigns.

Our work is guided by these values:

We are science-based.

We are committed to being data-driven, and to using and promoting robust scientific evidence to inform conservation strategy and practice, and our own priorities.

We are collaborative.

We believe that conservation is a collective effort, and we work collaboratively with a diverse range of partners, stakeholders, and communities to achieve positive outcomes for nature and people.

We are agile.

We recognise that conservation challenges are complex and ever-evolving, and we commit to being adaptable and responsive, embracing innovation and continuously evaluating and improving our approach.

We are inclusive.

We believe that addressing the urgent challenges in mammal conservation requires diverse perspectives, and we strive to engage and empower all stakeholders in our work.